To All Members of the Tea Association of the U.S.A., Inc.,

I am writing to you for your assistance in helping to driving awareness of International Tea Day.

This particular effort is focused on the giant search engine, Google.

As you may know, Google dedicates its front page to major events, important dates,
etc., through its "Google Doodle". These 'doodles' appear on the front search page of
Google. As a note, Google dominates the world's searches. controlling ~ 85% of the
searches done worldwide. The impact of people seeing the 'Google Doodle'
approximates 40,000 searches every second. Imagine all 40,000 looking at an
International Tea Day Doodle!

The power of our tea industry is in its collective voice, so, in conjunction with Tea &
Herbal Association of Canada, UK Tea & Infusions Association as well as other
Associations and Tea Boards globally, we are asking EVERYONE to jump on this

The Google team receives suggestions from around the world on which 'doodle' to
consider. Their team then deliberates over the suggestions and compiles the chosen
ones for the year. I should mention that their team also creates all the art work.

We ask that each of you submit an email to Google suggesting a Tea Theme for
International Tea Day, on May 21 st , this year and for every year moving forward.

A draft communication is available here. Please feel free to use as is, or change it as
required. The important thing is to let your voice be heard and help influence Google to
support International Tea Day!

Draft Communication to Submit

Google Doodle

Email Address For Submission

Thank you for your help in this initiative!

Peter F. Goggi
Tea Association of the U.S.A., Inc.